Laurent Mazzone: French Niche Perfumes from Lyon

An artistic perfume maison founded in 2011 by Laurent Mazzone, of Italian heritage. The house has built its reputation on extrait de parfum with exceptional sillage, inspired by an esoteric and shadowy universe, crafted from the finest raw materials in collaboration with master perfumers from the haute parfumerie.

History and philosophy

Laurent Mazzone Parfums was established in November 2011, when its founder — raised in an Italian family with an early passion for fragrance — resolved to transform a personal calling into a structured artistic venture. Before entering the world of perfumery, Mazzone had built a career in fashion retail, opening a series of prêt-à-porter boutiques that brought him close to the language of precious materials and refined aesthetics. Perfumery became the natural destination of that journey.

From the outset, the maison adopted an esoteric and deliberately dark aesthetic, lending each creation an enigmatic character that sits well outside conventional norms. The bottle design — with its clean geometric and symmetrical lines — is a tribute to the architecture of New York, a city that has profoundly shaped Mazzone's visual sensibility. An exclusive partnership with the Robertet Group for the sourcing of raw materials ensures the maison access to ingredients of the highest order.

The style

LM Parfums works predominantly within oriental and woody olfactory families, with forays into spicy florals and oud. The near-exclusive focus on extrait de parfum is a deliberate choice: to favour depth, projection, and longevity over lightness. Every composition is born from a collaboration between Mazzone and leading perfumers of the contemporary fragrance world — among them Jérôme Epinette, Bruno Jovanovic, Vincent Ricord, Nathalie Feisthauer, and Richard Ibanez — ensuring a consistently high technical standard in keeping with the house's identity.

• Black Label Collection — The flagship line, presented in striking black flacons: bold compositions, precious materials, and a pronounced sillage.
• Gold Label Collection — Creations with a warmer, more enveloping texture, exploring amber, spicy, and boisé accords.
• White Label Collection — Fragrances of a crisper character, oriented towards floral and musky accords of great refinement.
• Radikal Collection — A line that ventures into more contemporary and experimental olfactory territory.
• Scented Candles — Developed with the same approach as the wearable fragrances, drawing on the language of fashion for their descriptions.

Best-known creations

The LM Parfums catalogue spans more than fifty references, with several creations having earned considerable standing among niche fragrance enthusiasts.

• Black Oud — An extrait de parfum from 2012: a woody oriental built around Indonesian oud, with incense, cumin, amber, and sandalwood. Intense and enveloping.
• Sensual Orchid — An extrait de parfum from 2012, signed by Jérôme Epinette: a feminine floral oriental with a citrus and almond opening, a heart of orchid, sambac jasmine, and peony, resting on a base of vanilla and musk.
• Épine Mortelle — A 2015 composition centred on an accord of rose and mimosa enriched with spices and dark notes; one of the most critically acclaimed titles in the catalogue.
• Arsenic Osman — An extrait de parfum from 2017, created by Jérôme Epinette: a fruity floral with Chinese osmanthus, plum, and cinnamon, a heart of violet and Indian jasmine, over a base of patchouli, vanilla, and leather.
• Chemise Blanche — One of the maison's bestsellers, an exploration of olfactory white through floral and musky accords of exceptional clarity and sophistication.