Habibi: Niche Perfumes of Oriental Inspiration

Habibi NY is a niche perfume house founded in 2016 in New York, specialising in Extrait de Parfum built around authentic oud. The name, from the Arabic «my beloved», captures the brand's signature character: warm, oriental, and inclusive fragrances produced in small batches from carefully sourced raw materials.

History and philosophy

Habibi NY was founded in 2016 in New York with a clear ambition: to make niche-quality fragrances — built on rare ingredients such as oud, saffron, and jasmine absolute — accessible without compromising on formulaic refinement. The name «Habibi», an Arabic word recognised across the world and translatable as «my beloved», reflects the house's intention to create perfumes that bridge cultures and sensibilities.

The brand's vision rests on three stated principles: small-batch craftsmanship, a high concentration of fragrance oils, and collaboration with professional perfumers working at an international level. All fragrances are produced in the United States, whilst the perfumers involved work across Paris, London, Dubai, and New York.

The style

Habibi NY's olfactory repertoire gravitates around the woody oriental and floral oriental families, with a recurring use of oud, amber, saffron, patchouli, and musks as the foundational structure. Every fragrance is formulated exclusively as an Extrait de Parfum, with a minimum concentration of 25% fragrance oils, ensuring longevity and projection. The work is entrusted to a pool of perfumers — among them Dominique Bouley, Amelie Jacquin, and Christine Hassan — who interpret oriental materials with a modern, wearable sensibility.

• Woody oriental as the central pillar, rendered in masculine, feminine, and unisex expressions.
• Real oud as a recurring raw material, accompanied by prized spices such as saffron and cardamom.
• A unisex approach across much of the range, with select lines aimed at a specific audience.
• Small-batch production using ingredients sourced from specialist fragrance suppliers.
• Contemporary bottle design conceived for a collectible presentation.

The best-known fragrances

The Habibi NY range spans more than twenty-five references, with a core of titles that have defined the house's olfactory identity since its earliest years.

• Desert Oud — a masculine fragrance signed by Dominique Bouley: an opening of peach, pink pepper, and citrus, a floral heart of rose and jasmine, and a base of oud, amber, labdanum, and patchouli.
• Jasmine Oud — a feminine floral oriental by Dominique Bouley, with osmanthus, rose, ylang-ylang, and geranium at the heart, over a base of oud, tonka, and musk.
• Royal Saffron Oud — signed by Christine Hassan: a spiced opening of cardamom and saffron, a heart of Egyptian geranium, jasmine, and osmanthus, and a base of Australian sandalwood, vetiver, and patchouli.
• Honeyed Tobacco & Oud — a unisex oriental by Amelie Jacquin; honey, tobacco, and guaiac wood at the heart, over a base of amber, leather, coffee, and labdanum.
• Cashmere Oud — a unisex woody oriental launched in 2024: pink pepper and fig in the opening, oud and jasmine at the heart, closing on amber, sandalwood, and vetiver.