Eau de Moe: Contemporary Author Niche Perfumes

Eau de Moe is an artistic perfume house founded in 2022 by Mohammad Khalaf — previously the creator of Kajal — together with his siblings. The collection, entirely unisex, translates family memories and personal journeys into fragrances that balance compositional rigour with autobiographical olfactory storytelling.

History and philosophy

Eau de Moe was born in 2022 as a collective endeavour: Mohammad Khalaf, known as Moe and the original founder of Kajal, built this new house alongside his siblings Tariq, Hala and Leen, each of whom contributes a distinct creative perspective spanning perfumery, visual arts and design. The brand name itself — which doubles as its founder's nickname — enshrines the deeply personal character of the project.

The house's stated philosophy is the merging of fragrance and art: each scent is conceived as a chapter in an autobiographical story, drawn from travels, personal bonds and formative memories from Moe's own life. Rather than evocative or geographical names, the fragrances bear the given names of the people closest to him, turning every bottle into an olfactory portrait.

The style

Eau de Moe's signature lies in balanced unisex compositions that move from citrus-spiced openings through floral or botanical hearts to warm bases of amber, vanilla, musks and oriental woods. The predominant olfactory families range from floral-powdery to oriental-spicy, with a recurring focus on warm, enveloping accords. The concentration throughout is eau de parfum, presented in a standard 80 ml format.

• Entirely unisex compositions, conceived to be worn without gender distinction.
• Legible, well-balanced fragrance pyramids, with lasting bases built on amber, vanilla and musk.
• Recurring ingredients include bergamot, cardamom, rose, iris, oriental woods and patchouli.
• Each fragrance is accompanied by a dedicatory text that sets out its human and emotional inspiration.
• A craft-led approach to storytelling: the packaging and communication reflect the same refined simplicity as the compositions themselves.

Key products

The inaugural 2022 collection comprises four fragrances dedicated to family members, with further titles added in 2024 and 2025. Below are the principal references in the range.

• Amal (2022) — Dedicated to Moe's mother: an opening of iris, rose, lemon and sage; a heart of ylang ylang, caramel and mint; a base of sandalwood, tobacco, amber, vanilla and musk. Floral-powdery in orientation with oriental depth.
• Tariq (2022) — A portrait of his brother: bergamot and cardamom in the opening, artemisia and lavender at the heart, closing on a base of vanilla, patchouli and amber. A fougère-spicy accord with a warm finish.
• Leen (2022) — A tribute to his eldest sister: saffron and lemon in the top notes, jasmine and rose at the heart, settling into a base of ambergris, vanilla and musk. A luminous floral with a golden sillage.
• Hala (2022) — Dedicated to his other sister: an opening of grapefruit and plum, a heart of heliotrope and orchid, and a base of oud, labdanum, tonka bean and amber. Gourmand-oriental in character.
• Senna (2024) — A creamy-green unisex fragrance: a powdery coconut opening that evolves towards woody vanilla and heliotrope in a warm, contemporary accord.