Saranghaeyo: Contemporary Artistic Niche Perfumes

An artistic perfumery maison founded in 2020 by Sung Soo Kim in Seoul, South Korea. The name means «I love you» in Korean and captures the essence of the brand: transforming memories and emotions into olfactory experiences, with extra-high concentrations and production entirely based in Korea.

History and Philosophy

SARANGHAEYO was founded in 2020 in Seoul by Sung Soo Kim, a photographer and entrepreneur with sixteen years of experience in the fragrance divisions of major international luxury groups. The meeting of visual sensibility and deep technical knowledge gave rise to a project in which every fragrance is conceived as an olfactory snapshot: the fixing of a precise moment, a place, or an emotion experienced firsthand by the founder.

The brand name, «사랑해요» (saranghaeyo), is the polite Korean form of «I love you»: a simple, universal declaration that becomes the thread running through the entire collection. SARANGHAEYO also embraces a genuine sustainability philosophy: high-purity glass bottles designed for recycling, residue-free removable labels, and FSC-certified paper packaging.

The Style

SARANGHAEYO fragrances are eaux de parfum with concentrations ranging from 27 to 34%, achieved through slow, low-temperature maceration in stainless steel vats for a minimum of two months. Raw materials are sourced from around the world and processed in Korea, where production remains entirely localised. The approach is gender-free: each composition is intended for anyone who recognises themselves in the memory that inspired it, spanning olfactory families from fruity and floral to woody, aromatic, and oriental.

• High concentrations (27–34%) for intense projection and exceptional longevity on the skin.
• Slow cold-maturation process, preserving the naturalness and depth of the ingredients.
• Each fragrance is linked to a precise geographical and temporal coordinate, which serves as the narrative starting point for the composition.
• A complementary hand cream line echoing the eau de parfum fragrances, enriched with 10% shea butter and jojoba seed oil.
• Vegan formulations, cruelty-free, with eco-certified packaging.

The Most Celebrated Fragrances

The collection comprises fourteen eaux de parfum, each identified by a number that encodes its story. Below are some of the most representative titles in the catalogue.

• 30. Breeze of Shine — A citrus opening of lime, bergamot, and peach; a heart of eucalyptus and jasmine; a base of vanilla, patchouli, and musk. Inspired by the beaches of Guadeloupe in 2003, where light meets sky.
• 10. Vanilla Bloom — An enveloping floral gourmand with accords of vanilla and white flowers over a warm, silky base.
• 80. Latitudinal — Woody aromatic with an opening of orange, a spiced heart of pine, thyme, and black pepper, and a base of cedar, amber, and musk.
• 32. Flower S. — A green floral inspired by the Seorak forest in Korea: rose and jasmine over a bed of pine, cedar, and patchouli, with an amber that closes the composition with quiet warmth.
• 91. Chocolatic Nchnt — A fruity floral oriental with top notes of citrus and cassis, a heart of ylang-ylang, lavender, and rose, and a base of sandalwood, vanilla, and vetiver. Inspired by an encounter in Dubai in 2019.